The Mahakumbh 2025 is proving to be a golden opportunity for artisans from across the country. This grand event, held at the confluence in Prayagraj, features an impressive exhibition of ‘One District, One Product’ (ODOP) spread over 6000 square meters. Items such as carpets, zari-zardosi, glass toys from Firozabad, wooden toys from Varanasi, and other handicraft products are becoming major attractions for devotees. Sharad Tandon, Joint Commissioner of Industries for the Prayagraj Division, stated that in 2019, the Kumbh Mela generated a business worth Rs. 4.30 crore, and this time the business is expected to reach up to Rs. 35 crore. This will create new avenues for business and job creation.
Flipkart has also set up a stall at the Mahakumbh, providing entrepreneurs with the opportunity to sell their products on their platform for free. The Flipkart stall is witnessing a huge crowd of buyers and visitors.
